Blog

17 Advanced SEO Techniques for 2020 17 advanced SEO strategies for 2020 This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have helped my site bring in 350,973 visitors per month from Google. Backlinko monthly organic traffic So if you’re ...

7 Ways To Improve SEO with Question Keywords How people search on Google is changing. Searches are becoming more complicated, more specific, and longer. When people turn to Google for help with something, their search is often written in the form of a question. They might ask when a new...

8 Blog Post Templates Proven to Drive Results You convince yourself you just need an example or something to model your post after. That’s all! You click over to [insert name of any high DA, beautifully designed website that ranks for everything] for some inspiration and notice that in the pas...

A beginner’s guide to keyword mapping (with template) When you’re working in house, you often find yourself trapped in a loop of urgent work, with little to no time to evaluate your strategy and set out objectives for your site. I’ve found myself in this position all too often. Going through ...

Adding a 2-Step Email Signup Component SEO Split Testing Lessons from SearchPilot Earlier this week we asked our Twitter followers what they think happened to organic traffic when we added a 2-step email signup component to pages. Almost 64% of those who answered thought this change would h...

Adding Confidence Messaging SEO Split Testing Lessons from SearchPilot This week we asked our Twitter followers what they thought happened when we added a confidence banner to a travel client’s website (this test was run pre-COVID). The test was a full funnel experiment, so we measured the imp...

Adding 'Custom' to the H1 SEO Split Testing Lessons from SearchPilot In this week’s #SPQuiz, we asked our Twitter followers what they thought the outcome in organic traffic was when we added a new keyword to the H1 of a customer’s product pages. Here’s what people thought: The majority o...

Adding FAQ Schema SEO Split Testing Lessons from SearchPilot FAQ schema is a form of structured markup that can get rich snippets in search results. It was released in 2019 and allows web pages to mark up FAQ content on their web pages so that it appears for users in the SERP (Search Engine Re...

Changing microdata to JSON+LD SEO Split Testing Lessons From SearchPilot This week, we asked our Twitter followers what they thought happened to the organic traffic of pages when we replaced microdata markup with the equivalent JSON-LD structured data. This was what they thought: Twitter...

Content Promotion Link Building For B2B SaaS Companies: Our Playbook in 2021 Contents Unique challenges for B2B SaaS companies 1) Let’s be honest, most SaaS look the same. 2) Bro, that’s SUPER niche 3) Where’s the blog? 4) Booooring. Write great content Link building strategies that wor...

Emoji in Meta Descriptions SEO Split Testing Lessons from SearchPilot For this edition of the #SPQuiz, we asked our Twitter followers what they expected to have happened when we replaced numbers with emoji in meta descriptions. The response was mixed: Result of Twitter poll on emoji meta de...

How I created a Topic Cluster and boosted my website traffic by 1000% In April 2020, I ran a small SEO experiment and transformed a long-form article into a topic cluster (also called content hub). The goal: I wanted to see if I will get more traffic by splitting the long-form content into a ...