Content Promotion Link Building For B2B SaaS Companies: Our Playbook in 2021

Content Promotion Link Building For B2B SaaS Companies: Our Playbook in 2021
Contents

Unique challenges for B2B SaaS companies
1) Let’s be honest, most SaaS look the same.
2) Bro, that’s SUPER niche
3) Where’s the blog?
4) Booooring.
Write great content
Link building strategies that work for SaaS

Our SaaS link building playbook – the only strategy you need

Step #0 – Identify what you have to work with

Step #1 – How to build links to your home page
Step #2 – How to build links to your linkable assets

Step #3 – How to build links to your “quick win” pages

Step #4 – How to build links to your main landing pages
Whether you are a new or established SaaS company, you are probably already creating a ton of amazing, jaw-dropping content.

I’m guessing your blog is filled with articles like:

The ultimate guide to X and Y, the top X tools, how to do X, the top X statistics for 2021, etc.

Everyone talks about creating great content and how this will land you amazing backlinks naturally with time, right?

After working with SaaS companies for the past 2 years though, I’ve noticed a pattern…

Backlinks for SaaS companies very rarely come naturally. Especially cause everybody and their mom are starting a SaaS company in 2021.

No matter the niche, you are most likely going to have to manually build backlinks to your SaaS company to get your amazing content seen and consumed to eventually acquire new customers.

In this article, I won’t talk about specific techniques or tactics (plenty of that already online).

What I will do is give you the general frameworks that we at Growth Gorilla use to find link opportunities and ideas for SaaS companies based on what your target pages are.