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10-point checklist for a perfect Google Analytics setup In the last 10 years I have audited dozens, or probably even hundreds of Google Analytics accounts. Most setups are far from collecting meaningful and reliable data. This post will equip you with tools and tips to improve your setup in...

A Domain Migration Checklist And Ultimate Google Data Studio Dashboard Migrations might not be easy. But if you have all the right things in place, you can mitigate risks. Moreover, you should have a way to quickly analyze how your domain migration went. And this is exactly what I’m going to sho...

A GOOGLE ANALYTICS CHECKLIST FOR HEALTHY DATA You know that accurate tracking is key to proving your worth as a digital marketing professional. You’ve set up Google Analytics to track visitors from their first point of contact with the site to the time they leave. Yet when was the last time yo...

Google Analytics Checklist What analytics tools are installed? First, let's get an understanding of what tools are already installed. Don't just take someone's word. Usually, you'll find tools that were once tried and later forgotten. This slows down sites and leads to conflicts. What ...

Google Analytics Checklist Free Resource Understand the fundamentals of Google Analytics tracking and how you can improve your website’s performance. Do you trust your data? Are you capturing the right basic data? Is your data ‘clean’? Is your account setup to best practice standards? A...

Google Analytics Setup Checklist for Ecommerce Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting capabilities, merchants can obtain the dat...

How To Perform A Cookie Audit Cookie Audit Introduction It’s essential today to understand the presence and purpose of cookies on a website. The data privacy landscape is continuing to evolve and there are various laws and regulations in place throughout the world, where cookie compliance is al...

How to Use Google Analytics: A Complete Guide Are you getting the most out of Google Analytics? This essential guide will show you how to use Google Analytics to help your SEO and marketing. How to Us...

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The Absolute Beginner's Guide to Google Analytics If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you. While it's hard for many to believe, there are still websites that are not using Google...

Live Webinars and Recorded Webinars 3 steps to powering your Marketing Life Cycle with Analytics Learn how to build a layer of business critical insights over your marketing life cycle to achieve your marketing goals. KPI dashboards—an indispensable business enabler: 52:36 Align IT moni...