Top 8 CRO Tools You Need to Try in 2023
CRO Tools
Top 8 CRO Tools You Need to Try in 2023
Conversion rate optimization (CRO) is the process of optimizing your site experience based on website visitor behavior, and converting that visitor into an actual customer.
To help you achieve this we’ve collected a list of 8 CRO tools set at varying price points, that can help you make your sales process more efficient, so you can make your business more profitable.
- Optimizely
The Optimizely tool can help you test your website’s functionality. It will also help uncover customer insights and help create high performing, customized experiences, so you can create more conversions.
Optimizely’s Features:
- A/B testing – as already discussed the tool gives you the ability to test various configurations to determine which will get you the most conversions.
- Monitoring- the tool will monitor the behavior of your website as well as online visitors.
- Guided selling – It will also adapt the selling process to each individual visitor.
- Targeting – Target website visitors based on previous behavioral patterns.
Price varies.
- Unbounce
Unbounce is one of great CRO tools that allows you to perform A/B tests on landing pages, and helps you convert your visitors into leads, sales and customers.
Unbounce’s features:
- Drag & drop feature – where you can save time and create stunning landing pages for desktop and mobile without writing a single line of code.
- A/B testing – where you can mock up several variations of your site and test which landing page is the most adept in leading to conversions.
- Popups & sticky bars – you can add popups to any page of your site and trigger customized offers and target customers who are most likely to convert.
- Integrations & connections- where you can automate certain tasks like sending out customer emails.
- Templates – Unbounce comes with a lot of landing page templates so you are bound to find a great one that will appeal to your customers.
Price ranges from $99.
- Omniconvert
One of the most popular CRO tools, with Omniconvert you can experiment with A/B testing and personalize your site for your customer.
Omniconvert’s features:
- Conversion – where you can get the most out of existing traffic by testing your site and running with experiments.
- Surveys – where your customer can give you feedback so you can implement and grow.
- Retention – where you can implement strategies to retain and nurture your existing customer base. For example, by accelerating the next purchase for loyal customers.
Price ranges from $324.
- Convert
Convert helps you improve your site, increase revenue and overall create a better customer experience.
Convert features:
- A/B testing – allows for efficient, accurate and effective testing, so you can increase conversion and reduce friction in user experience.
- Easy “click and go” integration with a number of other tools.
- Analysis – an easy breakdown and visualization of daily conversion patterns.
- Support team – convert has a great customer support team to assist you if you run into any difficulties.
Price ranges from $699.
- 40Nuggets
40Nuggets aims to give you an insight into your visitors behavior and help you generate more leads.
It works on a two step basis- to firstly understand your site by tracking, analyzing and providing valuable insight into its visitors. Secondly by leveraging that data to target, retarget and implement features that will convert more of your site’s visitors everyday.
Price varies.
- Convertize
Convertize is an A/B testing tool where you can automate your testing and optimize your website to receive maximum conversions.
Convertize Features:
- Smart editor – allows you to edit your page in seconds. You can change text, images and design in an instant.
- Automation – A/B testing is automated and the results are easy to read so you know what works best, so you can understand better how to attract organic traffic.
- Smart notifications – where you can give live information to communicate with your visitors, notify customers on up-to-date delivery information etc.
Price ranges from $49.
- Drift
Drift is a very popular revenue acceleration platform that aims to bring you closer to your next customer, so you can accelerate growth on your website.
Drift connects your sales team with qualified prospects and targeted accounts in real time with the right insights to generate more pipeline and close deals faster.
Drift features:
- Pop- up chat, targeted emails, notifications and in-app messaging- where you’ll be able to communicate with prospects.
- Lead gathering – Being able to track who is on your site, what pages they are visiting and searching through activity history.
- Customization – interface is easy to personalize so you can enhance customer experience.
Prices range from $40.
- Short Stack
Short Stack is a great all-in- one CRO tool for those that want to focus on customizing. Short Stack provides you with an array of features and templates to help you create beautiful, attractive landing pages without any need for programming knowledge.
Short Stack Features:
- Templates – pre-built landing pages to choose from so you can instantly set up a professional looking site.
- Surveys, Quizzes, contests- allows you to set up information gathering and engagement encouraging aids.
- Customization- easy to customize landing page with great features like pop-up, nudge etc.
- The main platform – has a great interface. It gives you an overview of what is happening on your site and allows you to plan for the future.
Price ranges from $99.