The Essential Guide to Incredible Title Tags

The Essential Guide to Incredible Title Tags
The humble title tag. Probably the single most important 50-60 characters of that piece of content you’ve just written.

Perhaps you’ve found this post because you’ve spent hours pouring your soul into a piece of writing and now you’ve realised people will only read it if you write a good 50-60 characters. Or maybe it’s just that your boss told you that he needs quick wins for your product pages and so you’re turning in desperation to the ol’ title tag. Writing a good title tag is part art, part science. How do you do it?

Contents
What is a title tag?
How long should a title tag be?
What do we want a title tag to do?
How to write a title tag for a single article
How to write hundreds of title tags for a template
What are the chances you write a good title tag?
How much impact do title tag changes have?
7 learnings from title tag split tests
How long does it take to see the impact of a title tag change?
What is a title tag?
The title tag of a page is the HTML tag which is used to summarise the content of your webpage. It’ll be used by search engines as the title in the search engine results: