Blog

Google Ads Checklist: 9 Key PPC Search Campaign Settings I just setup a Google Ads (formerly known as Google AdWords) campaign for a client, and I’ve decided to share our Google Ads Checklist because I think you’ll benefit from it when setting up a new campaign. If you’re about to launch a ne...

Google Analytics Setup Checklist for Ecommerce Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting capabilities, merchants can obtain the dat...

A GOOGLE ANALYTICS CHECKLIST FOR HEALTHY DATA You know that accurate tracking is key to proving your worth as a digital marketing professional. You’ve set up Google Analytics to track visitors from their first point of contact with the site to the time they leave. Yet when was the last time yo...

10-point checklist for a perfect Google Analytics setup In the last 10 years I have audited dozens, or probably even hundreds of Google Analytics accounts. Most setups are far from collecting meaningful and reliable data. This post will equip you with tools and tips to improve your setup in...

Google Ads Checklist: 9 Key PPC Search Campaign Settings I just setup a Google Ads (formerly known as Google AdWords) campaign for a client, and I’ve decided to share our Google Ads Checklist because I think you’ll benefit from it when setting up a new campaign. If you’re about to launch a ne...