Images and Visual Search is a topic I talk about and write about since when Google started experimenting with the Images Search tags almost 4 years ago, a time when the majority of the SEOs were dismissing them saying it was just Images SEO, hence something that did not need to be prioritized.

Dismissing Images and Visual Search as a secondary SEO task would be deeply myopic now as it was before.

The worldwide status of crisis and suspended activity for practically any kind of physical shop makes it even more urgent that Ecommerce owners and businesses focus all the attention and efforts on visual shopping.

This guide is a humble attempt to guide you and offer you ideas and ways to optimize your category and product pages for it.

Contents [hide]

1 Why Visual is so important?
1.1 Ok, but why Visual Search is important for SEO?
2 Images and Search now
2.1 The Images Search vertical
2.2 Google Lens and the opportunities of Visual Search
2.3 The potential of Collections
2.3.1 How do Collections work?
2.4 From searching inspiration to buying in a few taps
3 Images in Universal Search
4 Rich Results, Images, and Structured data
4.1 What must we consider when doing Images SEO specifically for structured data and Rich Result?
4.1.1 Images XML Sitemap
4.1.2 Images specification for Rich Results
4.1.3 The Image License Metadata
5 How to do SEO for Google Images Search?
5.1 Alt text
5.2 Descriptive file names
5.3 Captions
5.4 The text surrounding the image
5.5 Correct image sizes, formats, and file types
5.6 How to have high-quality images and a good PageSpeed at the same time?
6 How to do SEO for Google Visual Search?
6.1 Images SEO
6.2 Using structured data and correct images specifications
6.3 Using high-quality images and photos
6.4 Avoiding mess
6.5 Trying not using stock photos or…
6.6 Letting your images to be used by others
7 Conclusions
Why Visual is so important?
Amazon once gave the perfect answer to this same question:

Visual Search is perfect for shoppers who face two common dilemmas:

I don’t know what I want, but I’ll know it when I see it;
I know what I want, but I don’t know what it’s called.

Shopify SEO is essential for global eCommerce growth. It’s actually estimated that retail eCommerce sales will amount to nearly $5 trillion worldwide in 2021. With this in mind, it’s equally important that your international SEO strategy fits your business’ needs.

International SEO for eCommerce using Shopify
We’ve actively researched what’s available and even spoken to a Shopify rep on what the best options are. Combining this information with our international SEO specialist knowledge, We’ve come up with the most optimal solution for one particular store.

UPDATE: Shopify International Domains
How to set-up a UK e-commerce business
Working with a ccTLD
Setting up the currency and language targets in Shopify
Advantages of International Domains with Shopify

Step 1: Shopify Multi-Currency
Multi-currency set-up
Geo-location drop-down selector

Step 2: Shopify Translation
Why use a translation app?
How to select a translation app
Which Shopify translation app is best?
Option 1: Subdirectory/subfolder implementation
Option 2: Subdomain implementation
Option 3: Shopify Multiple Stores
How to use Google Sheets + Google Translate

Step 3: Submit Your New Language to Google for Indexing
Create an additional property in Google Search Console
Change Geo-Targeting Settings for the new subdirectory
Create XML Sitemap in Screaming Frog
Upload XML Sitemap to Shopify
Submit New XML Sitemap into Google Search Console

Step 4: Other Considerations & Next Steps
I’ll take you through exactly what I did and recommend the essential steps that you could take to quickly launch your Shopify store into international territory. Depending on factors such as budget, development resources, translation services, and time, you may choose a different option.