The way to show customers you know them is by showing that personal, meaningful, individualized experiences are your priority when they visit, browse, and buy on your website. And personalization directly correlates with increased transactions, revenue, and brand loyalty:

➔ 89% of U.S. marketers recently said that personalization on their websites resulted in revenue increase.
➔ Marketers personalizing their customers’ website experiences (and who can quantify the improvement) see approximately 19% uplift in sales.
➔ 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on previous buying behavior, or that demonstrates knowledge of their previous transactional history.

If the way to consumers’ hearts (and wallets) is personalization, then how can we actually get there?

There are several ways to leverage what’s called artificial intelligence marketing to incorporate personalization across your ecommerce website design– and at scale across all your marketing channels.

We’ll break down ten unique ways to use AI-enabled marketing automation tech to create killer personalized experiences. Our tactics will fall into these categories:

Gaining the right insight – Use past buyer behavior to gain actionable insights
Product recommendations – Predict future behavior and make intelligent product recommendations
Omnichannel experiences – Let consumers pick up where they left off, regardless of device or stage in the buyer journey
Incentives – Offer personalized deals and incentives
Website as a channel – Pose customized exit-intent popups as a last-ditch effort to capture a conversion
Retargeting and re-engagement – Get interested consumers back to your website

17 advanced SEO strategies for 2020

This is a list of 17 advanced SEO strategies, techniques and tactics.

In fact, these strategies have helped my site bring in 350,973 visitors per month from Google.

Backlinko monthly organic traffic
So if you’re sick of reading the same old beginners stuff (“create great content!”), you’ll really enjoy this list.

1. Rank for “Journalist Keywords”
2. Use Animated Images to Improve Time On Site
3. Create Content Hubs
4. Target Comparison Keywords
5. Use Dynamic Parameters for Pagination
6. Build Backlinks With Podcasts
7. Forge a Content Alliance
8. Maximize SERP Real Estate
9. Embed Original Images In Your Content
10. Optimize Your Content For Keyword Relevance
11. Create a Comments Section On Your Blog
12. Uncover People Also Ask Keywords
13. Add “Content Features” To Your Page
14. Publish Topic + Year Content
15. Get Backlinks From Unlinked Brand Mentions
16. Optimize for Google Discover
17. Find Low-Competition Keywords From Reddit
Bonus Strategy #1: Visualize Your Sitemap
Bonus Strategy #2: Find Hidden Terms With Google Keyword Planner

That’s why we put together an overview of effective marketing tactics and ecommerce tools along with ideas to help you implement each approach. The ideas themselves run the gamut from straightforward acquisition to generating more repeat purchases from the customer base you already have.

Try to implement one of these ideas every day for the next few weeks. On the last day of your sprint, take stock and figure out which tactics worked best to drive new sales.

What is ecommerce marketing?
Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase.

A holistic ecommerce marketing strategy is made up of marketing tactics both on and off your website. A sound marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.

You can promote your online store by using ecommerce marketing tools for business as a whole or to drive more sales for specific products. Below is an overview of a few practical ideas to try.

Free Reading List: Conversion Optimization for Beginners
Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.

17 ecommerce marketing ideas to increase online sales
1. Upsell your products
Most of us have heard some variation of the famous, “Would you like to supersize your order?” It’s an example of upselling, or the approach of selling a slightly more premium product than the one the customer was originally considering.

For many businesses, upselling can be more effective than acquiring a net new customer. Sometimes your customers don’t know that a premium product is available, or they may simply need more evidence to understand how an upgrade (or package) is a better fit for their needs.

Email your mailing list
The first thing you should do in the quest to get your first 100 podcast listeners is email your mailing list about it!

Seeing as this also marks the start of your podcast promotion, go ahead and also record the date you do this and the name of the podcast in the form field below.

Now, granted, this may not be applicable if you’re starting from scratch; in this case, go ahead and email as many people that you know who might be interested in the topic! If you personally know them, go ahead and ask them to share it too.

Update your signature in your email provider
The next thing you need to do is to update your signature in your email provider. Insert a link to your new podcast and record the new signature with the form field below.

Share via social networks
Now you should share the new podcast through every (personal) avenue possible! Use the sub-checklist below to keep track of where you have posted the podcast to, in order to avoid duplicates.

Table of Contents
Modeling growth – basics
The importance of growth modeling
Why should you go for it?
Basic ingredients of the model
A step-by-step guide to Causal growth models
Best practices
What is the one equation that describes our business?

Tomasz Tunguz, Venture Capitalist at Redpoint
Answer this question and a whole new universe of possibilities opens before you. Find the vital metrics for your business and take them apart to learn what influences them. This alone will show you what to look for in your analytics and what to focus on in your marketing activities. Thus, the data will become your powerful friend.

Well, look no further because Quora is here!

It is an effective and mostly overlooked content marketing tool that, when done right, generates long-lasting results. What is even better is that the traffic generated by Quora is Google-proof.

Many marketers are ignoring this amazing platform (which boasts more than 300 million people), but there a few lone gunslingers that are reaping the benefits and taking full advantage of Quora (like Game Designer, Ernest W. Adams).

Are you excited to master Quora?
In this guide, you will learn:

What Quora is.
Why you Should use Quora.
What the Quora Ranking Factors are.
How to Use Quora for Keyword Research.
What is Quora?
Quora is a Q&A community where questions are asked and answered in the form of opinions. That is why 300 million people love visiting it to read everyone’s opinions. I try to find answers on Quora instead of Google because it gives an emotional touch to answers.

Above, you can see people are looking for answers on Quora to help someone with depression. Quora provides fantastic answers from experts around the world on any topic.

For every question like this, there are hundreds of answers from real people who have gone through depression themselves, like Matthew Russel

When I started doing SEO on NeilPatel.com I used this advanced formula to rank for 477,000 keywords.

Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content.

But then I figured out a simple hack that took me from 477,000 keywords to 636,363 keywords as you can see in the image above.

So, what was this hack?

Well, it’s so effective that I just updated Ubersuggest so that includes the hack.

So how did I do it?
When someone does a Google search, what are they typically doing? They are trying to find a solution to their problem, right?

So how can you easily identify these problems people are searching for?

Typically, you want to look for 3 types of keyword phrases:

Questions – people type in questions because they are looking for answers. And if your product or service helps answer those questions, you’ll see a boost in conversions.
Comparisons – when someone is searching for comparison keywords such as “MailChimp VS Converkit” there is high buyer intent, even if your company isn’t mentioned in the search phase. (I’ll go into how to leverage this in a bit.)
Prepositions – when keywords contain a preposition, they tend to be more descriptive. If you aren’t sure what a preposition is, simple prepositions are words like at, for, in, off, on, over, and under. These common prepositions can be used to describe a location, time, or place.

Case study: ROI 357% and $3000 profit with push-notifications
ROI 357% on push-notifications on the widest geo and with minimum settings? Easy!
Affiliate Valley

Affiliate Valley 12 months ago 0 621025 min

Despite the constant fluctuation on the market, push traffic is not losing its relevance. So, while browsers are preparing new regulations, affiliate marketers continue to make money with this format. This is noticeable not only in the reports of networks and auction loads but also in chats and cases.

Although recently the number of cases has significantly decreased, we found an interesting one for you from an advertiser of the Galaksion network. Cases with Installs, as well as on MacOS, are not so common, so we recommend you to take a look.

Here is a short introduction about the network itself for those who are not familiar with it.

Galaksion is an international advertising network operating on the market since 2014. The main advantage, which the network focuses on, is pure traffic. It is bought only directly from webmasters without third parties with a thorough check for fraud.

Total traffic volume: billions of impressions per month in all formats.

Top Geos: Asia, Middle East, Africa, CIS, Tier-1.

Payment Models: CPC and CPM.

Formats: Push-Notification, Popup (popunder), Native, Mobile Push-up, On-Page Notification.

If you are looking for a new source of traffic, we totally recommend testing this network. And now let’s move on to the case itself.

Case study: ROI 357% and $3000 profit with push-notifications
ROI 357% on push-notifications on the widest geo and with minimum settings? Easy!

General info:

Geo: WW
Advertising format: push-notification
Payment model: CPC
Vertical: Utilities
Offer: Advanced MacCleaner (direct from advertiser)
Tracker: Voluum
Budget: $779
Period: 5 July – 27 November 2019
Creative
Image + icon combination is standard for Push-notification format. Advertiser used the same image in both cases, having previously performed an A/B test of different creatives. In this case, we are looking at the most profitable of them.

Header: “Is Your Mac Slowing Down?” – points at user’s pain.

Body: “Get Its Power Back with MacCleaner!” – offers user a solution.

A link in ad led to prelanding, which offered to install utility.