Ecommerce – Digital Marketing Supermarket

10 Killer Ecommerce Tactics to Add to Your Website

admin — Sat, 19 Sep 2020 14:19:45 +0000

10 Killer Ecommerce Tactics to Add to Your Website
Are you more likely to buy from a company that proves they know and value you – as an individual – or one that just utters meaningless platitudes like “we care about your business?”

The way to show customers you know them is by showing that personal, meaningful, individualized experiences are your priority when they visit, browse, and buy on your website. And personalization directly correlates with increased transactions, revenue, and brand loyalty:

➔ 89% of U.S. marketers recently said that personalization on their websites resulted in revenue increase.
➔ Marketers personalizing their customers’ website experiences (and who can quantify the improvement) see approximately 19% uplift in sales.
➔ 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on previous buying behavior, or that demonstrates knowledge of their previous transactional history.

If the way to consumers’ hearts (and wallets) is personalization, then how can we actually get there?

There are several ways to leverage what’s called artificial intelligence marketing to incorporate personalization across your ecommerce website design– and at scale across all your marketing channels.

We’ll break down ten unique ways to use AI-enabled marketing automation tech to create killer personalized experiences. Our tactics will fall into these categories:

Gaining the right insight – Use past buyer behavior to gain actionable insights
Product recommendations – Predict future behavior and make intelligent product recommendations
Omnichannel experiences – Let consumers pick up where they left off, regardless of device or stage in the buyer journey
Incentives – Offer personalized deals and incentives
Website as a channel – Pose customized exit-intent popups as a last-ditch effort to capture a conversion
Retargeting and re-engagement – Get interested consumers back to your website

5 must-have e-commerce strategies that will shape 2019

admin — Sat, 20 Mar 2021 20:06:04 +0000

5 must-have e-commerce strategies that will shape 2019

Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business
The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative technologies, the e-commerce industry is gaining a solid ground to deliver better customer experiences. Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business.

The successful strategies in the e-commerce industry are developed primarily based on how customers shop, what they buy and how they respond to technologies employed by businesses. According to a report by Statista, global retail e-commerce sales are expected to reach $4.8 trillion by 2021.

If you want to stand out among your competitors, now is the time to step up your game. The following strategies will help to put you at an advantage.

1. Interactive Product Visualization
As opposed to physical shopping, online shopping is intangible and needs a lot of guesswork on the part of customers. So, in 2019, product visualization is one of the best strategies for you to present your products to your consumers.

It will help them study every detail of a product, which in turn will enable them to make an informed decision without regretting it afterward – helping you avoid complaints and negative reviews.

For example, the recent addition of zoom option on various e-commerce sites has been a great help for businesses and consumers alike. It allows consumers to zoom in on certain details and get a better understanding of the item without actually touching it.

e-commerce site on different devices

As well as a zoom feature, you should include more product demo videos that show your products in action. According to a research report provided by Invodo, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. The fact is videos show all the aspects of your products’ potential. Consumers want to see how a product works but also to make sure it looks the way they expect.

Another powerful option is to use 3D experience for your consumers. An interactive 3D representation can be extremely handy for customers to process product features. 3D product imaging will not only increase customer engagement, but it could significantly boost conversion rates.

2. Artificial Intelligence (AI)
Artificial intelligence is no longer an alien concept, neither is it a territory that can’t be harnessed for usual practical purposes. That said, AI is everywhere and is gradually embedding itself into each and every aspect of our life. From smart homes to e-learning, to healthcare and finance, AI is making its presence felt in a profound manner. E-commerce is another highly appropriate domain where AI can make a significant impact.

Today, business decision making has become more data-driven and there is an ever-increasing demand for measurable metrics. For example, conversion rate, bounce rate, website traffic, engagement rate, etc. are extremely important factors for online marketers.

This is where AI tools can be of considerable help for you. They enable you to gather as well as investigate data in real-time and track the way potential customers interact with your brand. AI facilitates better efficiency and competence.

Percentage of retailers planning to invest in AI and IoT technologies by 2021

Ecommerce Marketing Essentials: 17 Actionable Tactics to Drive More Sales

admin — Sat, 19 Sep 2020 14:17:38 +0000

Ecommerce Marketing Essentials: 17 Actionable Tactics to Drive More Sales
Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide on which marketing tactics you should try.

That’s why we put together an overview of effective marketing tactics and ecommerce tools along with ideas to help you implement each approach. The ideas themselves run the gamut from straightforward acquisition to generating more repeat purchases from the customer base you already have.

Try to implement one of these ideas every day for the next few weeks. On the last day of your sprint, take stock and figure out which tactics worked best to drive new sales.

What is ecommerce marketing?
Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase.

A holistic ecommerce marketing strategy is made up of marketing tactics both on and off your website. A sound marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.

You can promote your online store by using ecommerce marketing tools for business as a whole or to drive more sales for specific products. Below is an overview of a few practical ideas to try.

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17 ecommerce marketing ideas to increase online sales
1. Upsell your products
Most of us have heard some variation of the famous, “Would you like to supersize your order?” It’s an example of upselling, or the approach of selling a slightly more premium product than the one the customer was originally considering.

For many businesses, upselling can be more effective than acquiring a net new customer. Sometimes your customers don’t know that a premium product is available, or they may simply need more evidence to understand how an upgrade (or package) is a better fit for their needs.

Google Analytics Checklist

admin — Tue, 23 Mar 2021 18:22:17 +0000

Google Analytics Checklist
What analytics tools are installed?
First, let’s get an understanding of what tools are already installed.

Don’t just take someone’s word.

Usually, you’ll find tools that were once tried and later forgotten. This slows down sites and leads to conflicts.

What has BuiltWith found? What has BuiltWith found?
Document any analytics shown in BuiltWith to the right.

What scripts are in the source code?What scripts are in the source code?
Go to your homepage.
Right click > View Source
CTRL+F and search for .js
Itemize the names of script files that you see. Note any libraries that don’t serve a clear purpose as issues to the right. Learning the purpose of each library may require a developer.

It’s best practice to leave a comment beside each script file describing its purpose.

Were there unused scripts/tools?Were there unused scripts/tools?
Remove all unused tools/scripts identified using the methods above.

Is Google Analytics configured?
In the next section, we’ll set Google Analytics’ native features.

Create a free Google Analytics account if none exists.

Google Analytics Checklist

admin — Tue, 23 Mar 2021 18:24:34 +0000

Google Analytics Checklist

Free Resource
Understand the fundamentals of Google Analytics tracking and how you can improve your website’s performance.

Do you trust your data? Are you capturing the right basic data? Is your data ‘clean’? Is your account setup to best practice standards?

All these questions can be answered by conducting a quick and easy Google Analytics check.

Is Google Analytics correctly installed?
The first aspect of a Google Analytics implementation is to check that the tracking is correct. If the tracking is incorrect, you may find that you have missing, incorrect or incomplete data in GA.

Result of Tag Analysis
Tracking code can be implemented via code snippet or Google Tag Manager (GTM).
Watch out for duplicate code placements on the one page.
If you’re using GTM, ensure that you’ve created a pageview tag which triggers on all pages. Also check that GTM itself has been correctly placed on the page (which is right after the tag on each page).
Place the