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10 Powerful Behavioral Segmentation Methods to Understand Your Customers Customer segmentation has always been important. But now that orchestrating journeys that reflect a customer’s overall experience, rather than their most recent interaction within a siloed touchpoint, is integral to enter...

Adding a 2-Step Email Signup Component SEO Split Testing Lessons from SearchPilot Earlier this week we asked our Twitter followers what they think happened to organic traffic when we added a 2-step email signup component to pages. Almost 64% of those who answered thought this change would h...

Adding Confidence Messaging SEO Split Testing Lessons from SearchPilot This week we asked our Twitter followers what they thought happened when we added a confidence banner to a travel client’s website (this test was run pre-COVID). The test was a full funnel experiment, so we measured the imp...

Adding 'Custom' to the H1 SEO Split Testing Lessons from SearchPilot In this week’s #SPQuiz, we asked our Twitter followers what they thought the outcome in organic traffic was when we added a new keyword to the H1 of a customer’s product pages. Here’s what people thought: The majority o...

Adding FAQ Schema SEO Split Testing Lessons from SearchPilot FAQ schema is a form of structured markup that can get rich snippets in search results. It was released in 2019 and allows web pages to mark up FAQ content on their web pages so that it appears for users in the SERP (Search Engine Re...

Changing microdata to JSON+LD SEO Split Testing Lessons From SearchPilot This week, we asked our Twitter followers what they thought happened to the organic traffic of pages when we replaced microdata markup with the equivalent JSON-LD structured data. This was what they thought: Twitter...

Conversion Optimization In this guide, you’ll learn 30 tricks to improve your conversion rate optimization (CRO). Table of Contents Buttons Tactic 1: Choose a Contrasting Button Color Tactic 2: Increase the Amount of Whitespace Tactic 3: Convey Depth Through a Border, Bevel, or Shadow Ta...

Emoji in Meta Descriptions SEO Split Testing Lessons from SearchPilot For this edition of the #SPQuiz, we asked our Twitter followers what they expected to have happened when we replaced numbers with emoji in meta descriptions. The response was mixed: Result of Twitter poll on emoji meta de...

Placing the Brand Name First in Title Tags SEO Split Testing Lessons from SearchPilot In this week’s #SPQuiz, we asked our Twitter followers what they thought the impact on organic traffic was when we reordered title tags to include brand names at the start, especially if you are a household n...

Psychographic Segmentation 101: Boost Conversions Using The Power Of Data Consumer psychographics as we know it today was formulated almost 50 years ago in what originally started out as consumer behavior research. Over the years, B2C psychographics has been refined into a powerful sales intelli...

Reconfiguring Page Layout SEO Split Testing Lessons from SearchPilot This week, we asked our Twitter followers what they think happened to organic traffic when we moved a travel client’s flight search widget from the bottom of the hero image to the top. This is what our followers thought: ...

Removing SEO Text SEO Split Testing Lessons from SearchPilot Across most verticals, websites commonly will have text below the fold that predominantly exists to target search engines, not users. We’ve all seen it and we all know hardly anybody reads it other than Googlebot. Unsurprisingly, ...