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You wanted to know more about brand strategies that work and you came to the right place. This beginners guide to brand strategy will explore 3 brand strategies for your products and 4 brand strategies to help grow your business. After this, you'll have a better understanding of how to brand like...

How to strengthen your brand with your marketing strategy Products are made in the factory, but brands are created in the mind. - Branding pioneer Walter Landor. The physical value of your products may be easy to calculate, but your consumers' perceptions are what really determine the value...

Placing the Brand Name First in Title Tags SEO Split Testing Lessons from SearchPilot In this week’s #SPQuiz, we asked our Twitter followers what they thought the impact on organic traffic was when we reordered title tags to include brand names at the start, especially if you are a household n...

Podcast Publishing Checklist Run this checklist to publish your podcast The facts According to research in 2014, there are over 150,000 podcasts in the world. Podcasting is a medium that grows around 30% year on year, with podcast directory Stitcher hosting 40,000+ podcasts alone. That seems l...