Fill them, customize them, and save yourself a ton of time. It’s that simple.

You’ll see results, too.

1. Social media strategy template
Screenshot of the social media strategy template

Whether you’re starting from scratch or looking to improve your current social marketing strategy, you need this essential resource.

The template makes it easy to:

Set social media goals that lead to real business results
Better target your ideal customer
Gather intel on the competition so you can stay ahead
See what’s already working and what’s not
Create or improve your social media profiles
Develop a thoughtful content strategy and set a publishing schedule you can stick to
Track your progress and adjust your plan as needed

In order to be a leader in your industry, you need to know how to perform a competitive analysis. A competitor analysis is more than a simple SWOT analysis where you find the strength and weaknesses of your market segment. Evaluating your competitors is highly important and must be done through complete market research using an analysis template like the one that we’re going to present in this article.

Finding out where your competition excels doesn’t have to be a burden if you have the right strategy and necessary tools.

What Is a Competitor Analysis?
Why Perform a Competitor Analysis?
How to Conduct Your Competitive Analysis
Step 1. Find Your Top Competitors
Step 2. Analyze Your Competitors Popularity
Step 3. Identify the Public Perception of Competitors
Step 4. Analyze Your Competitors’ Social Media Strategy
Step 5. Perform an SEO Competitor Analysis

What Is a Competitor Analysis?
Competitor analysis in digital marketing is the process of finding strengths and weaknesses of your competitors, relative to those of your own product or service.

There is no exact competitive analysis definition. Yet, you need to know that the strengths within a competitive analysis are the things that make you unique, your key selling point, the ideas around your whole business – which can be about the product or the team. On the opposite side, the weaknesses point out some deficiencies, and things you could improve, when it comes to your brand, or take advantage from, when it comes to the weaknesses of your competitors.

The competitive analysis has the role to make a valid and accurate market positioning and a report on what you are doing best, and where your competitors excel, and learn from that to win more potential customers.
A competitive analysis also means picking the right competitors and looking at analytics that include business metrics, digital marketing analysis, social media metrics.

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In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project.
Whether it’s writing a blog post, designing an infographic, or creating an ebook, it’s challenging to start creating a new piece of content from scratch, especially if you’ve never done it before.
Click here to download our full collection of free templates for designing stunning visual content including infographics and more.
Here in the HubSpot content shop, we want to take the work out of it for you. Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency and read about our collection of nearly 400 free, customizable content creation templates.

We’ve broken this list down by each type of content marketing template represented. Jump ahead if you specifically want:

Content Planning & Calendar Templates
Written & Editorial Content Templates
Design Content Templates
Social Media Content Templates
Email Content Templates
Content Planning & Calendar Templates
A Content Planning/Goal-Setting Template
(Download the content planning template here.)
HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. These templates will help you complete a SWOT analysis on your content marketing efforts (and develop a plan to improve them), define the right objectives and KPIs for that plan, brainstorm content ideas and map these across your funnel, and create a timeline for your content plans.

3 steps to powering your Marketing Life Cycle with Analytics
Learn how to build a layer of business critical insights over your marketing life cycle to achieve your marketing goals.

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Align IT monitoring metrics and business KPIs using Advanced Analytics: 46:40

Bridging the 4 gaps in Social Media before Business As Usual: 46:39

A Holistic Approach to Sales using Analytics: 58:50

The 5 key elements of successful BCPs: 54:19

How Sales Analytics Drives Revenue Growth: 52:11

Top 7 BI trends to watch in 2020: 48:18

5 Must Have Inventory Reports for Online Sellers: 44:09

Unified Analytics: A Core Need for Businesses Today: 57:59

AI and the Future of Business Analytics: 58:24